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Privacy

Built to be trusted
with someone you love.

No cameras, no microphones. Just a few small sensors that notice movement.

Hearth sees this.

A mark each time a room is used, and when the front door opens. No images, no sound.

TuesdayEverything Hearth received
6am12pm6pm12am
Up7:40am
Out10:15–11:32am
Settled10:40pm

What actually
leaves the home.

A sensor notices movement

It tells the hub which room, and when. It can't record anything else.

The hub sends it on, encrypted

It only ever calls out, with its own security certificate. Nothing on the internet can reach in.

KitchenLast seen 9:42amLoungeLast seen 8:15am

Your care circle sees the day

Hearth works it out on servers in the EU, encrypted while stored, and shows it only to the family you invite.

Who can see it

Only the people
you invite.

The account holder invites family by email, and can remove anyone at any time. Hearth staff have no routine access, and if we ever need to reach the hub to help, it's logged.

Their say

It starts with
telling them.

When you set Hearth up, we ask you to confirm you've told them what it does, and to record that they agreed, or that you're deciding in their best interests. Everyone in the care circle can see that record.

The evening update

Written for you,
with a switch.

Each evening an AI model writes up the day in plain English. It's on from the start, and one switch in Settings turns it off. The model's provider is contracted not to learn from it.

Used to write it

Switched off: nothing is sent

Wake timeRoom visitsOutingsHow the night wentThe name you use for them

Never sent

Sensor eventsTheir address

Off or on, the dashboard, patterns and alerts work the same.

And never
The formal bit

Privacy policy.

Last updated October 2026.

1. Our approach to privacy

Hearth is a wellbeing monitoring system that uses passive sensors: motion detectors and a door contact sensor. There are no cameras, no microphones, and no audio recording of any kind. We believe care monitoring should be invisible to the person being cared for, and transparent to the family using it.

2. What data Hearth collects

About the monitored person

  • Motion events from the room sensors (timestamped movement in the kitchen, bathroom, bedroom, lounge and any additional rooms you have chosen)
  • Door events from the front door sensor (open/closed timestamps)

No personally identifiable information is collected from the sensors themselves. The sensors detect activity patterns, not identity.

About you (the account holder)

  • Email address and name (for account creation and notifications)
  • Notification preferences
  • Billing information (processed securely via Stripe; Hearth does not store card details)
  • If you join the waitlist: the name, email address, phone number, package choices and any notes you provide, used solely to get in touch about your Hearth and, if you go ahead, to prepare it
3. Where data is stored

Hearth is a cloud-first service. A small hub in the home forwards sensor signals, encrypted in transit (TLS with a per-device certificate), to Hearth's cloud infrastructure hosted in the EU, where activity patterns are analysed and made available to your Care Circle through the app and dashboard. Sensor data consists of movement and door events only, never images or audio. Data is encrypted in transit and at rest. The hub only ever makes outbound connections and does not accept any inbound connections from the internet. Access to the dashboard requires a signed-in account.

We use a small number of specialist providers to run the service: cloud hosting, sign-in, transactional email, payment processing and, when AI summaries are switched on, an AI model provider. Each processes only what it needs to do its job. We never sell your data and never use it for advertising.

AI summaries

The written daily updates and weekly report are generated by a third-party AI model provider. AI summaries are switched on when your household is set up, so the app is useful from the first day, and can be switched off at any time in Settings. To generate a summary, aggregated daily metrics (such as room-visit counts, wake and sleep times, outing durations and activity trends) and the display name you have given the monitored person in the app are sent securely over HTTPS to the provider. Raw sensor events and addresses are never sent. The provider is contracted not to use this data to train its models.

4. Who can see the data

Only invited members of the Care Circle can view dashboard data and receive notifications. Care Circle membership is managed by the primary account holder. Members can be added or removed at any time. Hearth Systems staff do not have routine access to your sensor data. Any remote access to the hub for troubleshooting is recorded in an access log, which we will provide to the account holder on request.

5. Data retention
  • Sensor activity data is stored on Hearth's servers in the EU and retained to power your history and trends
  • Daily summaries are retained for long-term trend analysis
  • Account data (email, name, billing) is retained for the duration of the subscription
  • Waitlist enquiries that do not become orders are deleted within 12 months
  • Upon cancellation, your household's data is deleted within 30 days of your request
  • You can request deletion of the monitored person's data at any time by emailing us
6. Your rights

Hearth Systems Ltd is the data controller. The data subject is the monitored person (your parent). Our lawful basis for processing is the legitimate interest of the family members in monitoring the wellbeing of a vulnerable person, combined with the informed consent of the monitored person.

As a data subject, the monitored person has the right to:

  • Access their data
  • Request correction of inaccurate data
  • Request deletion of their data
  • Request data portability
  • Object to processing
  • Withdraw consent at any time

When a household is set up, we ask the account holder to confirm that they have told the monitored person what Hearth does, and to record one of two things: that the monitored person agreed, or that they are unable to make that decision themselves and the account holder is acting in their best interests. That confirmation is stored with the account, and the account holder can review or change it at any time from Settings.

To exercise any of these rights, contact [email protected].

7. Children's privacy

Hearth is designed for monitoring elderly adults living independently. It is not designed for, marketed to, or intended for use with children under 18.

8. Changes to this policy

We will notify all account holders by email of any material changes to this policy before they take effect.

9. Contact

Hearth Systems Ltd
Email: [email protected]

A question about their data? [email protected]